My task was to create branding around TrailEdge Outdoors, a company focused on adventure and exploration. I intially started with a brand book to establish a clear guideline to help maintain a cohesive brand identity. It serves as a reference for designers working within the brand, providing them with a comprehensive understanding of the brand’s visual elements, limitations, and core identity to ensure consistency across all design materials. I then created a static social media ad along with a motion graphics ad to promote this brand on all platforms.
My design process began with research and strategy, ensuring the brand resonated with modern outdoor enthusiasts who balance urban life with adventure. I started by defining the brand’s core values, focusing on exploration, sustainability, and versatility.
From there, I sketched initial logo concepts, experimenting with typography and iconography that reflected both rugged landscapes and a sleek, modern aesthetic.
After refining my designs, I moved into Adobe Illustrator and Photoshop, creating a strong visual identity that translated well across different mediums.
I then developed the brand book, outlining guidelines for typography, color schemes, imagery, and logo usage to maintain consistency. I also established do's and dont's to ensure proper brand representation across digital and print platforms.
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