I created an informational motion graphics video to highlight key facts about the travelling to the Phillippines. I played the key role in storyboarding, audio, visuals, and motion graphics. This video was created for the purpose of the Phillippine Airlines to promote travelling to the Phillippines.
My design process began with researching the most visually captivating and culturally significant parts of the Philippines. I aimed to create an engaging travel video that not only highlights stunning locations but also educates viewers with interesting facts. To ensure a well-structured narrative, I identified key themes like natural wonders, cultural heritage, historical landmarks, and local traditions.
Before diving into animation, I created a storyboard to outline the video’s flow. This helped define:
The sequence of locations featured, placement of facts and on-screen text animations to enhance engagement, transitions and pacing to keep the video dynamic and immersive.
With the foundation set, I moved into Adobe After Effects to bring the video to life. My design choices included:
Dynamic text animations for facts, using smooth motion graphics to maintain viewer interest.
Cinematic transitions such as zoom-ins, parallax effects, and fade-ins for seamless scene changes.
Color grading to enhance the vibrancy of the footage, ensuring each scene felt warm and inviting.
Subtle motion tracking to integrate facts seamlessly into the environment, making them feel like part of the scenery.
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